Most new stores do not have a traffic problem. They have a telling problem — and an arithmetic problem.
The First 100 Sales Playbook answers how to get your first 100 sales with a complete, honest path to your first hundred orders: the conversion math that turns visitors into a planning number, a 13-point product-page checklist, a channel map that starts with people who already know you, three phase-by-phase chapters (warm circle, one community channel, the compound levers), and a full chapter on why paid ads are the honest not-yet for a new store — with the four conditions and the kill line that change that.
What’s inside
- The math before the media: the honest 1-3% conversion table and your hundred-sales revenue number
- The three-number weekly scoreboard (visitors, conversion rate, average order value) — 12-week fillable table
- 13-point product-page checklist with scoring thresholds
- Honest pricing chapter: launch windows used honestly, the bundle lever
- Three phases with concrete actions: sales 1-10, 10-50, 50-100 — and the honest feeling of each
- Eight fill-in scripts: warm messages, community intro, follow-up email, review ask, and four more
- Maya’s first hundred: a complete worked example with her 12-week scoreboard, milestone answers, and a bad review handled in public
- A worked iteration demo: two scoreboard snapshots and the one change between them
- Channel-choice worksheet plus a community-discovery method for readers who don’t know where buyers gather
- The 100-square sales tracker, milestone pages, a fillable seven-day quick start, and a weekly hours budget
- Five myths worth killing, four stuck-walls with honest ways through, FAQ, glossary, sources
Who it’s for
Solo sellers with a live store and a real product but sales arriving in ones and twos. Small-business owners who keep being told to run ads and suspect that is wrong this early. Anyone with a few hours a week who wants those hours pointed at things that actually produce orders.
Licensing
Master Resell Rights included: resell as-is, pass the rights on, no editing or authorship claims. Full terms in the license certificate in your download.
Delivery and guarantee
Instant download (PDF, 29 pages, 86 fillable fields). 30-day money-back guarantee — refund policy.






