A hundred sales is an arithmetic problem, not a motivational one. Before you spend a dollar on ads or a weekend on hype, solve the math: how many visitors does your store actually need? This calculator uses the same honest conversion rates small stores really see — somewhere between one and three visitors in a hundred — so the answer you get is the answer you can plan around.
What one unit sells for.
Small stores usually see 1–3%. If a guru promised you more, plan for less.
The classic first milestone: one hundred.
A quarter is a good honest runway.
Your honest numbers
5,000
visitors needed to hit your sales goal
389
visitors per week
$2,900
revenue when you get there
You just did the easy part. The traffic is the book. You need 5,000 visitors — 389 a week, $2,900 when you get there — and the First 100 Sales Playbook, 29 dollars, is where those visitors come from when you have no ad budget: a channel map that starts with people who already know you, the scripts for each channel, a 13-point product-page checklist, and the phases that move a new store from ones and twos to a hundred. If it doesn’t hold up, the 30-day money-back guarantee is real.
See the First 100 Sales Playbook
Also in the Zero Budget Launch System and Q4 Launch Prep bundles.
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