Most small-business websites don’t fail at launch. They fail at month three, when nobody has updated, backed up, or looked at them since launch day.
The Website Launch & Care System pairs a website launch checklist with the care routine that follows: the complete path from empty domain to a site that stays fast, backed up, and found: a four-phase plan (one week of planning, two to three weekends of building, a launch-day QA checklist, then a thirty-minute weekly care rhythm), the 7-page core with per-page must-haves and common mistakes, honest platform tradeoffs, a troubleshooting playbook for the five failures every site hits, and the quarterly restore test that turns a backup into an actual backup.
What’s inside
- The four-phase map with an honest hours budget — what takes a week, what takes a weekend, what takes thirty minutes a week forever
- Planning worksheets: goals, audience, the 7-page site plan, and a platform tradeoffs table (hosted builder vs self-hosted vs marketplace — with real downsides named)
- The 7-page core walkthrough: per-page purpose, must-have elements, and the one common mistake each page invites
- If your site is a store: product pages, a checkout tested for real, failed-order recovery, policies that match reality — and if it sells time instead of products, booking tools tested like forms
- Local visibility: the free Google Business Profile page most sites skip — claiming, NAP consistency, reviews earned the honest way
- The subscribe-box page: the one owned channel, the honest ask, and what to actually do with a list
- Accessibility as six habits, not a project — alt text, contrast, keyboard, labels, captions
- Launch-day QA checklist: links, forms, mobile, SSL, share previews, 404 page, analytics firing — checkable end to end
- The weekly thirty-minute care routine with a fillable log, and monthly and quarterly checklists including the restore test
- The troubleshooting playbook: white screen, slow site, silent contact form, hack signs, email deliverability — first checks, likely fixes, when to call a pro
- The emergency plan: a site-down decision tree and the calm list of what to do in what order
- Dana’s launch week and week-twelve story, plus her worksheets filled in — so you can see what “done well” looks like
- Five myths worth killing, a fillable seven-day quick start, FAQ, glossary, and a sources chapter
Who it’s for
Solo operators and small-business owners who need a website but can’t afford an agency. Anyone who launched a site and then quietly stopped maintaining it. People who want a plain-English system, not developer jargon — and an honest scope, not an SEO course.
Licensing
Master Resell Rights included: resell as-is, pass the rights on, no editing or authorship claims. Full terms in the license certificate in your download.
Delivery and guarantee
Instant download (PDF, 35 pages, 112 fillable fields). 30-day money-back guarantee — refund policy.




